GUAGUANCÓ – Váyalo 2023 1/2

“Guaguancó es lo que canto… con el alma y el corazón.”

Feel the pulse of the percussion with this tribute to Guaguancó, the most iconic and narrative style of the Cuban Rumba. Originally released as part of the Váyalo 2023 collection, this poster celebrates the “vacunao” and the rhythmic dialogue between the dancers and the drum. It is a visual representation of the street-level energy that birthed the salsa movement we celebrate today.

This poster is printed on 150g Earth Pact paper, an eco-friendly stock made from 100% sugar cane fiber. Designed by guest artists for the Váyalo open call, the artwork was meticulously hand-carved into linoleum by the Maestros of La Linterna. Each piece is individually struck on our historic typographic presses dating back to the 1870s and 1890s, ensuring that the physical weight of history and the “golpe” of the drum are felt in every print.