BOLERO- Váyalo 2023 1/2

“Reloj no marques las horas, porque voy a enloquecer…”

Step into the timeless world of heartbreak and devotion. This striking poster is a tribute to Bolero, the quintessential rhythm of Latin American romance. From the trios of the 1940s to the lush orchestral arrangements that followed, Bolero has been the soundtrack for lovers, dreamers, and poets for over a century.

Originally designed for the Váyalo 2023 collection by guest artists, this poster captures the sophisticated nostalgia, the velvet-smooth melodies, and the emotional gravity of the genre that taught the world how to sing to the heart.

This poster is printed on 150g Earth Pact paper, an eco-friendly stock made from 100% sugar cane fiber. The artwork was meticulously hand-carved into linoleum by the Maestros of La Linterna, translating the nocturnal and poetic layers of the Bolero into a bold, tactile visual. Each piece is individually struck on our historic typographic presses dating back to the 1870s and 1890s, ensuring that the physical weight of history and the soul of the “bohemio” are felt in every print.